So you have been wondering how best to grow your small business lately, but have you consideredwhether you need a website to actualise your aspirations? It’s no longer enough to simply get a shop, print handbills and banners and wait for the mullah to start rolling in. The world has moved on from when you used to assist your mum at the shop. Back then, word of mouth advertisement was king. Don’t get me wrong, those methods still work, but definitely not as potently as they did back then. Still not convinced? Of course I heard you could be very stubborn and adamant, so here you go;
1. You don’t Need Super Programming or Technical Skills
Yes, I know you are not supremely gifted with things like coding. But with platforms such as wordpress, blogspot, wix and the likes, building a website by dummies is now totally possible. Your dreams can now become a reality..oops, I didn’t just call you a dummy, oh well! was just trying to stress why you need a website.
2. Increased Credibility
These days, every business worth its salt has a website where they can create a veritable online presence and provide a corporate feel to whatever they do. As more and more potential customers use the internet to search for the products or services they need, you can never go wrong by making sure that they can find you too. It just makes sense. Otherwise, they will simply go to your competitors. Bear in mind that the more proffessional-looking your website is, the more confidence you inspire in potential clients. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services.
3. Penny Wise Pound Foolish
As a small business owner you probably think you can’t afford a professional website, but can you really afford NOT to? Although the cost of designing a website varies, once it’s up and running, a website for a small business generally costs under N5000 a month and, in some cases, as little as N2000. If you really know what you are doing, the website would in time pay for itself as well as generate additional business for you. Just imagine the potenial market you could reach with your website!
4. It Promotes Good Customer Relations
Your website is your face to the external world. t enables you to interact and engage with your clinets and customers on a totally new dimesion. It is much easier and effective to update information about your products and services on your website than in print material, making it an effective way of getting feedback from your clients or letting them know about upcoming events, special promotions, or any new services you now offer. So there goes another valid reason why you need a website for your small business.
5. It’s Always Accessible
Whatever small business you are operating, your website is available to both your regular and potential customers throughout the year. That includes public holidays, weekends and 12:00 AM in the midnight while you are snugly tucked in bed. It makes your life easier, it gives your customers convenience, everybody is a winner in this game. If you’ve still not made up your mind what business to venture into, consider checking this extensive list.
6. Penetrate Remote Markets
Whether you provide products or services, your website will provide an alternative location to sell them. If you are a retailer, you don’t just need a website. Building an ecommerce website is a great place to sell your products to a wider market; talk of taking over the world. Maybe not, but I hope you catch the drift.
As a small business owner, you inadvertently have to perform multiple roles sometimes, or even all the time. Arranging stock, selling to customers, drawing up plans and scedules or talking to your clients, whether it’s over the phone, face-to-face, in a brochure, or in emails. With an online catalogue you can provide lots of information about your products and services. Once your website is up and running, it is available to your customers indefinitely, saving you time. Remember, time is money, and money makes more money. That is the virtous cycle of money.
8. It improves customer satisfaction
Maybe you sell environmentally friendly products and would like to share tips on how to recycle, or perhaps you’re an accountant and want to give your clients advice on how to simplify their bookkeeping practices. By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can keep them up-to-date. What better way to provide them with value added service than by sharing information on your website.
9. All Your Competitors have websites
Consumers typically start their buying journey with research and recommendations from peers and social network connections. If you don’t have a website, your potential customers will of course buy from those who’ve got one.
In case you’re looking to get a proffessional to do the heavy lifting for you consider checking here.